ntroducing SoRED – the SOCOLOR.beauty range that boosts hair with intense red tones!

This 2-in-1 booster and highlighting cream features four striking shades for long-lasting luminosity.

Whether you're looking for all over vibrancy, or gorgeous red highlights, soRED is the product for you. SoRED's advanced formula contains pre-adjusted tones and bases which compensate natural pigments ‒ leaving you with enduring, ultra-rich colour. And thanks to soRED's patented Cera-Oil conditioning complex, hair will be left super-soft.